This an interesting article on engagement. The more people give of their time and effort without making them do it (micro efforts) for long or really thinking about it… the more people will do it.
http://www.wired.com/magazine/2011/06/ff_gamed/
Recent work includes animations used in the NH v Hess (Exxon Mobil) MTBE groundwater contamination case. A 3 month trial that ended with the jury returning a verdict within hours. The more than $200 Million fine is everything that the state was asking for and set a state record.
usually… a work in progress…
t: (415) 725-0374 e: cbator@mac.com
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